Our Team

Collectively we have been here for many years, a few of us since the very beginning. A number of our team members have studied horticulture during this time, making us highly skilled and knowledgeable about what we grow and how you can get the best out of your new plants.


Dan 'The Man' loves work, fresh air and plants. After graduating high school, Dan began a degree in Engineering, but he craved the outdoors. That's when he discovered his passion for plants, so he and a friend began selling palms at markets. By 1995, Dans Plants was established as a small business, which has grown into a large-scale operation employing over 30 people today.

Dan creates a positive, friendly vibe that you can feel as soon as you step into the place. Seeing customers and staff enjoying themselves helps create the ideal culture for our company.

Work, family and Geelong Football Club are the most important things in Dan's life… not necessarily in that order!


Dave, Dan's oldest son, has been involved in the business since the tender age of five when he planted his first cactus seeds and his future was sown. After completing a Bachelor of Commerce degree, Dave officially joined the team in 2011. His passion for technology and efficiency led him to implement new systems and protocols that have improved the day to day operations of the business.

Dave organises staff management, production planning and importation of goods. Dave has an incredible work ethic and keeps the team positive and motivated.

Like his father, he is a passionate supporter of Geelong Football Club, enjoys travelling and fitness.

Sales and Procurement Manager

Dan's younger son Michael has been part of the family business from a young age too. He oversees the sales department, interstate purchasing and logistics.

After completing a degree in Banking and Finance at Monash University, he joined the family business full time. His passion for horticulture and his selfless nature make him a great team player, always willing to offer a helping hand. He too is a Cats supporter and a massive sports enthusiast.

Landscape Sales Manager

David’s passion for plants guided him to an Advanced Diploma in Horticultural Science, Landscape Design and Business Management.

With over 16 years at Dans under his belt, he’s doing it all: Production planning, label designs, IT, product sourcing, OH&S manager, Fleet management, onsite planning manager and landscape sales manager.  David is married with two young children and is a passionate St Kilda Football Club supporter.


Since moving from India in 2007, Avtar has been a member of the Dans team for over 11 years. After working in dispatch learning our product range, he transitioned smoothly into a sales role suiting his calm and placid nature. 

He is married with two young child and enjoys cooking, cricket and spending time with his family. 


A Bachelor of Business has provided Sheridan with over 20 years of experience in book-keeping and accounting. Prior to her appointment at Dans, Sheridan was Finance Manager for a large company, but she saw the light and made the move.

Sheridan is married with two teenage children. Family time and activities together are a very important part of her life. She is a passionate Melbourne Football Club member and supporter.